وصف الوظيفة
الوصف
- Develop and implement effective Google Ads strategies tailored to business goals.
- Conduct in-depth keyword research to identify opportunities and target audience insights.
- Create, monitor, and optimize ad campaigns across Search, Display, Shopping, and YouTube networks.
- Continuously monitor campaign performance, analyzing key metrics such as CTR, CPC, ROAS, and conversion rates.
- Optimize ad copy, bidding strategies, and landing pages for better performance.
- Conduct A/B testing for ads, creatives, and targeting.
- Generate detailed reports on campaign performance and provide actionable insights.
- Use tools like Google Analytics, Google Tag Manager, and Data Studio to track performance and conversion data.
- Identify trends and recommend adjustments to improve ROI.
- Allocate and manage campaign budgets effectively to maximize return on investment.
- Ensure spending aligns with overall marketing budget and financial objectives.
- Work closely with the content and design teams to develop high-quality ad creatives.
- Collaborate with stakeholders to align campaigns with broader marketing strategies and objectives.
- Other ad hoc tasks that would be assigned
المتطلبات
- Proven experience as a Google Ads Expert or similar role.
- In-depth knowledge of Google Ads platform, including Search, Display, Shopping, and YouTube Ads.
- Strong analytical skills and proficiency in Google Analytics, Google Tag Manager, and Data Studio.
- Experience with conversion rate optimization and A/B testing.
- Excellent communication skills and ability to present complex data in a clear manner.
- Certification in Google Ads is a plus.
- Experience with additional PPC platforms like Bing Ads, Facebook Ads, or LinkedIn Ads.
- Basic knowledge of SEO and its interplay with PPC campaigns.
- Familiarity with e-commerce platforms like Shopify, WooCommerce, or Magento.
- A team player with a customer-oriented approach
- Self-disciplined and organized; able to consistently perform with limited supervision
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