Main responsibilities:

1. Responsible for developing and implementing overall SEO strategies to enhance the natural ranking of the company's website on search engines such as Google.
2. Thoroughly analyze SEO data and website traffic, identify optimization opportunities, and propose specific improvement measures.
3. Regularly conduct website SEO audits, identify technical SEO issues, and work with the technical team to fix them.
4. Improve the organic search performance of the website through keyword research, content optimization, and external link construction.
5. Monitor and analyze industry trends, stay up-to-date with the latest SEO technologies and Google algorithm updates, and adjust optimization strategies in a timely manner.
6. Develop and implement effective content marketing strategies to ensure that page content complies with SEO practices and increases page visibility and click through rates.
7. Work closely with advertising, content editing, research and development, design and other teams to ensure consistency in SEO strategies across all channels.
8. Provide regular SEO reports, evaluate the effectiveness of SEO activities, optimize KPI indicators, and support the achievement of company marketing goals.

Job requirements:

1. Bachelor's degree or above, computer science, marketing or related majors are preferred.
2. At least 8 years of Google SEO work experience, with successful SEO optimization cases in multiple industries and large websites.
3. Deeply understand the ranking mechanism of Google search engine and be familiar with various SEO tools (such as Google Analytics, Google SearchConsole, SEMrush, Ahrefs, etc.)
4. Have solid technical SEO knowledge, familiar with HTML, CSS, JavaScript and other technologies, and have some experience in web development or CMS website building.
5. Familiar with SEO skills such as content optimization, keyword research, and large-scale automated website page optimization.
6. Having experience in large-scale external chain construction and weight enhancement, and possessing a large number of multi industry external chain resources.
7. Capable of writing Python scripts, able to handle large amounts of duplicate data and automate tasks, improving work efficiency.
8. Capable of data analysis and problem-solving, able to drive decisions and optimize measures through data-driven approaches.