COLLINS INTERNATIONAL TRADING CORPORATION was established in 1980 and has been one of the leading marketing and distribution companies for internationally known houseware, appliances, healthcare and wellness products.
Since the beginning, COLLINS has prided itself in developing virtually unknown brands to becoming household names in the industry. For the past 43 years, COLLINS has achieved a steady growth of sales, product line, marketing activities and manpower. Having been a distributor of international brands of small domestic appliances for a decade, COLLINS decided to embark on its own house brand DOWELL – going into strong product categories of domestic home appliances like the electric fans, gas stoves and rice cookers. The brand DOWELL was thus created by COLLINS in 1998. Dowell came from two shorter words “DO” and “WELL.” The brand concept is “consumers will always be DOING their household chores WELL and feeling good and satisfied if it’s a DOWELL appliance being used.”
