RBT Consulting Corporation Marketing Team Leader

Marketing Team Leader

RBT Consulting Corporation

HK$5.6-6.3K[Monthly]

On-site - Makati3-5 Yrs ExpBachelorFull-time

Description

Create attractive, realistic marketing plans specific for each brand.
Define key objectives for each plan.
Identify target audiences and tailor campaigns accordingly.
Regularly evaluate and adjust the marketing plans.
Analyze performance metrics and adapt strategies based on data insights.
Conduct periodic reviews with team members to ensure alignment.
Budget management o Allocate resources effectively across campaigns and projects. o Monitor expenses and provide detailed budget reports.
Participate in the recruitment of marketing team members.
Conduct interviews and assess candidates’ skills and fit.
Support onboarding and training processes.
Supervise and control the effectiveness of the marketing team members.
Set clear expectations and goals for team members.
Provide feedback and conduct performance evaluations.
Plan, execute and supervise various marketing activities to meet the brands objectives.
Coordinate multi-channel marketing campaigns.
Ensure timely delivery of all promotional materials.
Evaluate the current market trends and maintain the positioning of the brands in the market.
Conduct competitor analysis. o Identify opportunities for differentiation and growth.
Evaluate the potential of new products and brands through market surveys.
Develop surveys and analyze customer feedback. o Present findings and recommendations to stakeholders.
Organize and manage events such as products launches, customers meetings, training sessions, end-users’ meetings.
Plan event logistics and coordinate with partners.
Monitor event success and gather feedback for improvements.
Identify and develop relationships with appropriate KOLs to obtain their endorsement and advocacy in the skincare community.
Negotiate collaborations and partnerships. o Track the impact of KOL campaigns.
Develop online and offline marketing messages, content to enhance our brands awareness.
Work with designers and content creators for high-quality materials.
Ensure consistency with brand guidelines.
Seek and develop opportunities in the digital sector to optimize ways to reach customers.
Research and implement new marketing technologies.
Explore innovative platforms and channels.
Regularly collaborate with the Commercial Manager to ensure the targets and objectives of both teams are aligned.
Share insights and coordinate strategies for mutual goals.
Collaborate closely with teams in Vietnam for strategic alignment and leverage their expertise to enhance marketing initiatives in the Philippines.

Requirements

Bachelor or Master in Marketing, Communication or related fields Experience
At least 3 - 4 years in Marketing, Communication or related fields
Knowledge in skincare and dermatology
Marketing expertise
Strategic thinking
Passion and knowledge about cosmetics (specially skincare) products and industry
Team management
Analytical skills
Multi-tasking and flexible
Fluent in English and Tagalog (French would be a plus)

Written and Verbal Communication SkillsTarget DrivenActive Listening