Job Overview:

We are seeking a creative and aesthetically skilled graphic designer responsible for the complete brand visual design of a digital asset trading platform. You will lead the creative output for peripheral products, marketing materials, and brand visuals, conveying brand value through professional design language and enhancing the visual experience for users.

Core Responsibilities:

• Building a brand visual system
• Responsible for the complete brand visual design of the trading platform, including but not limited to:
• Design of brand peripheral products (gift sets, T-shirts, office supplies, etc.)
• Marketing materials for online and offline events (posters, roll-up banners, invitations, etc.)
• Visual content for social media (event banners, thematic illustrations, etc.)
• Establishing and maintaining a brand visual guideline manual to ensure consistency in design output
• Creative design execution
• Independently completing the entire design process from concept to finished product
• Providing differentiated visual solutions for various marketing scenarios
• Regularly delivering innovative design proposals to continuously optimize brand visual performance
• Cross-department collaboration
• Working closely with marketing and operations teams to ensure design work accurately conveys marketing objectives
• Participating in creative brainstorming sessions and providing professional visual advice

• Bachelor's degree or higher in design-related fields, with over 3 years of experience in brand visual design
• Proficient in Adobe Creative Suite (PS/AI/ID, etc.) and design tools such as Figma
• Possess excellent aesthetic judgment and color control abilities; portfolio must demonstrate:
• Mature brand visual case studies
• Diverse expressions of design styles
• Comprehensive experience in peripheral product design
• Preference given to those with knowledge of the blockchain/digital asset industry characteristics
• Strong cross-team communication skills and time management awareness