Job Responsibilities:

1. Manage overseas social media accounts (Twitter, YouTube, TikTok, Instagram, Facebook, etc.), including content planning and promotion.

2. Develop content strategies, identify user needs, and create high-engagement content aligned with trends.

3. Monitor operational data, analyze performance, and continuously optimize advertising and content strategies.

4. Understand platform algorithms, possess strong content awareness and user insights, and explore efficient operational methods.

5. Manage ad campaigns (social media ads, Google Ads, etc.) to optimize ROI.

6. Identify and collaborate with KOLs/bloggers to develop and execute promotion plans.

7. Independently produce video scripts, editing, and operations.

8. Plan and execute online campaigns to enhance user engagement and retention.