• JOB DESCRIPTION

Content Creation:

• Develop and create engaging Social Media content for Xpress, taking on roles such as host, reporter, and interviewer.
• Showcase a deep understanding of Social Media trends and utilize them to enhance user and driver engagement.
• Create compelling visual content for various social media channels such as but not limited to TikTok, Facebook, and Instagram.
• Produce graphic, audio, and video materials.
• Develop new and creative ways to generate buzz through content creation.
• Assist marketing team and PR Team in meeting future partners for future content.

Editing Skills:

• Possess basic TikTok/Reel video editing skills to ensure high-quality, visually appealing content.
• Content Calendar Management:
• Curate a content calendar for social media posts, ensuring a consistent and strategic approach to content creation.

Trend Awareness:

• Stay up-to-date with the latest trends on Social Media, identifying opportunities for the brand to participate in trends that align with our image.
• Monitor trends and continuously benchmark various industry, thought leaders, influencers, entrepreneurs, and the like, and appropriately apply that knowledge to create effective content.
• Uncover trends, sounds, and viral concepts, by searching hashtags, brands, and other influencers from several social media channels.
• Competitor Monitoring

Engagement Monitoring:

• Monitor and analyze engagement metrics on Social Media to assess content performance and make data-driven adjustments to future content.

Copywriting:

• Craft witty , creative and engaging Social Media captions and copies that resonate with our target audience.

Production Equipment:

• Handle, use, and set up basic production equipment required for Socmed content creation.
• Safe keeping

File Management:

• Take responsibility for the safekeeping and organization of video files and related documents, ensuring accessibility and easy retrieval.

Qualifications:

• Proven experience in creating engaging content on Socmed.
• Basic editing skills using TikTok/Reel editing tools.
• In-depth knowledge of Socmed trends and the ability to adapt them for brand engagement.
• Strong organizational skills, with the ability to manage and curate content calendars.
• Experience in monitoring and analyzing social media metrics.
• Excellent copywriting skills, especially for short-form content like TikTok and Reels.
• Familiarity with basic production equipment.
• Detail-oriented with a commitment to file organization and management
• Communications graduate (Broadcast comms/Journalism)

Please refer to job description.