Ella Beauty - ASL Group Social Media Manager

Social Media Manager

Ella Beauty - ASL Group

HK$4.2-5.6K[月薪]

现场办公 - 達義3 - 5 年經驗本科全職

福利待遇

法定福利
13薪, Pag-Ibig 基金, 菲爾健康, SSS/GSIS
健康保險
健康維護組織
其他
企業社交活動, 辦公室聚會

簡介

Develop and execute annual-to-daily social media strategy across Meta (IG/FB), TikTok, YouTube, and IG Shop)
Create yearly-monthly Gantt calendars aligned with brand goals, launches, and campaign timelines, with storytelling, seasonal campaigns, influencer placements, and community-building pillars.
Lead and supervise shooting days and direct creative content execution.
Plan and manage Shopify website content, homepage visuals, collection drops, and site improvements.
Strategize and monitor sponsored campaigns (Meta/IG/FB/google) with full-funnel structure
(TOF–BOF). awareness → interest → desire → action.
Generate strategies to drive conversion and traffic to physical locations (Venice Mall, etc.)
Coordinate with internal designers, stylists, and content creators for brand-consistent storytelling.
Monitor and improve third-party platform presence (Frankie, Zalora, etc.), aiming for visibility, consistency, and traffic conversion.
Ensure all activities reinforce brand DNA, fashion positioning, and customer journey.
Plan the entire customer journey content — from discovery (ads) to conversion (website/shop) to retention (community).
Collaborate with the graphic designer, copywriter, and CBO for cohesive visual and messaging output.
Analyze data and adjust content/ad strategy based on engagement, sales funnels, and performance.
Lead Meta ad campaigns (sponsored posts, product catalogs, lead generation, retargeting).
Oversee website aesthetics, structure, improvements, and functionality

職位要求

3+ years experience in social media strategy within the fashion, retail, or lifestyle industries
Strong understanding of Meta Business Suite, analytics, A/B testing, and ad funnels
Background in fashion marketing or styling is a major plus
Experience managing creative calendars and campaign launches
High proficiency in brand tone, storytelling, trend forecasting, and community building
Understands the e-commerce journey (discovery > browsing > checkout > loyalty)
Ability to translate macro business needs into micro content goals
Comfortable working with designers, stylists, and performance marketers
Strategic thinker with executional discipline and a macro-to-micro mindset
Fashion-literate, trend-aware, and passionate about aesthetic storytelling and brand curation
Highly experienced with marketing funnels, content psychology, and consumer journey mapping
Deep understanding of paid media mechanics, especially Meta Ads — campaign types, objectives, retargeting, and optimization
Knowledge of fashion e-commerce, from brand positioning to conversion rate optimization and client retention
Capable of managing and enhancing shop integrations (Instagram Shop, Shopify backend, 3rd party marketplaces like Zalora & The Frankie)
Strong analytical skills — able to read performance metrics and translate into actionable strategy
Confident in leading brainstorming sessions, launch meetings, and strategy reviews
Loyal, honest, and enthusiastic about growing within the DISHEE system
Able to multitask across strategy, operations, team coordination, and creative vision
Proficient in KPI analysis, including ROAS, engagement rates, and conversion metrics
Willing to work 6 days a week — Sunday/Saturday from home as needed