Career Opportunity: Social Media Paid Ads Specialist

About the Role: As a Social Media Ads Specialist, you will be responsible for developing, executing, and optimizing paid social media campaigns across various social media platforms. You’ll work closely with our marketing team to create strategies that increase brand awareness, drive traffic, and ultimately help achieve our business goals. If you have a knack for driving online engagement, optimizing ad campaigns, and creating impactful social media ads, we want to hear from you!

Responsibilities:

• Develop, launch, and manage paid ad campaigns on social media platforms such as META and TikTok.
• Design strategies based on performance data, ensuring campaigns are optimized to meet KPIs, including conversions, CTR, and ROI.
• Utilize audience insights and data to create targeted and effective ads for different customer segments.
• Collaborate with the creative team to produce compelling ad copy and visuals that align with brand voice and resonate with target audiences.
• Oversee ad budgets, ensuring proper allocation and adjustments to maximize campaign effectiveness.
• Track, analyze, and report on campaign performance metrics; use insights to refine strategies and improve future campaigns.
• Conduct A/B tests on ads, landing pages, and audiences to optimize campaign performance and discover best practices.
• Keep up-to-date with industry trends, algorithm changes, and new platform features to ensure campaigns stay innovative and effective.
• Work cross-functionally with the marketing, design, and sales teams to ensure ad campaigns align with broader marketing goals and objectives.

Qualifications:

• Graduate in any discipline
• Excellent communication and client management skills
• 2+ years of hands-on experience running META and TikTok campaigns
• Strong understanding of campaign objectives, pixel tracking, audiences, and A/B testing
• Experience in eCommerce, lead generation, or brand awareness campaigns
• Analytical mindset with proficiency in Meta Ads Manager, Google Analytics

Location: Mandaluyong City, National Capital Region.

Work set-up: On-site/Hybrid after regularization.