1. Content Creation

• Develop original content (text, photos, videos) to promote medical services, treatments, health tips, and clinic updates.
• Create short-form video content (e.g. Instagram Reels, TikTok) showcasing:
• Behind-the-scenes at the clinic
• Patient testimonials (with consent)
• Treatment highlights or FAQs
• Health awareness campaigns

2. Social Media Management

• Plan, schedule, and manage posts across platforms like Instagram, Facebook, TikTok, and YouTube.
• Engage with followers through comments, DMs, and interactive features (e.g., polls, Q&As).
• Monitor trends in healthcare and wellness content to remain relevant.

3. Visual & Video Content

• Take and edit high-quality photos and videos of the clinic, staff, and procedures (where permitted).
• Use tools like Canva, CapCut, Adobe Premiere, or Lightroom for editing.
• Ensure all visuals align with clinic branding and maintain a clean, professional aesthetic.

4. Patient Education & Health Promotion

• Create informative posts and articles about common medical conditions, treatments, and preventive care.
• Simplify medical jargon for easy understanding by the public.
• Support seasonal or campaign-based content (e.g., flu season tips, skin care in summer).

5. Website & Blog Content

• Assist in writing and updating website content (doctor bios, service pages, FAQs).
• Publish health-related blog posts to support SEO and patient education.

6. Analytics & Performance Tracking

• Monitor content performance using tools like Meta Business Suite, Google Analytics, or TikTok analytics.
• Track key metrics (reach, engagement, traffic) and adjust content strategy accordingly.

7. Collaboration & Branding

• Work closely with doctors, nurses, and marketing teams to ensure accurate, compliant messaging.
• Maintain consistency in tone, style, and brand identity across all platforms.
• Ensure all content complies with local health advertising regulations (e.g., KKM guidelines in Malaysia, MOH rules in Singapore).