Senior Data Analyst

Department: Data

Reporting Line: Data Director

The Data Analyst’s strengths are on these fundamental aspects:

• Business Unit and Execution Management
• Data Analytics and Performance Strategy
• Client and Stakeholder Management
• Company Culture Fit and Culture Addition

Business Unit & Execution Management.

• Support the business unit’s strategy in delivering brand growth & agency-revenue. This strategy is aligned, and enhances the agency-wide strategy set-forth by the Executive Committee;
• Contribute in delivering the Business Units’ revenue targets;
• Be able to spot emerging technologies / platforms / behavior / modes of communication that would provide strategic digital solutions that the brand should/must be in and for potential rollout to Agency in creating new product offerings.

Data Analytics and Performance Strategy

• Responsible in mining and interpreting data to create insight and provide recommendations in developing campaign strategies.
• Responsible in generating baseline audits from briefs, paid and external listening reports based on scope.
• Responsible in submitting reports on a timely manner and present them to counterparts and business owners
• Responsible in the creation of digital performance strategies including but not limited to: digital target audience behavior, insights research, consumer journey planning, content strategy, platform strategy and search strategy.
• Responsible in the creation of performance & trend reports including but not limited to: digital consumer behavior analysis, social media analytics, social listening, website analytics). Process includes data gathering, database building, data storytelling, designing (data visualization), and providing analysis / recommendations
• Responsible in ensuring acumen of campaign data analysis and suggest performance based optimizations
• Responsible in end to End tracking of consumer journey, starting from an ad until purchase/lead generation
• Responsible in ensuring consumer sentiment analysis/ Voice of customer using social platforms

Client & Stakeholder Management

• Responsible in attending data optimization and insights meetings, phone interactions, and emails with client partners and internal team division
• Responsible in establishing himself/herself as a trusted advisor to all stakeholders through understanding business challenges and building research & insights based solutions.

Company Culture Fit & Culture Addition

• Be an active participant and advocate of the team/agency’s culture to create a positive and energetic work environment.

The product of the above is the overall contribution of this department to the business objective of the agency, and its clients. Equally important, is the effect on creating purposive work that matter to the world, and to our talents at Propel Manila.

Key Skills and Requirements:

• Problem Solving, Persistence & Belief on the power of the Big Idea to create purposive work;
• Determined Leadership, perpetual pursuit of purpose and excellence;
• Articulate to communicate clear thoughts and more importantly, directions;
• Strategic in its identification of problems, approaches or solutions;
• Passionate about data and insights and have a knack for using data to understand human behaviors and drive continuous improvement;
• In-depth understanding of relevant analytical, reporting, visualization and presentation tools to allow clear communication of findings and recommendations

Technical Experiences:

• Performance Strategy, Planning & Execution
• Performance Tools;
• Data Analytics Tools;
• Analytics Report
• Digital Properties – Social, Non-Social, 1:1 Properties like Email & Chat;

website: www.propelmanila.com

Please refer to job description.