• Plan and execute all digital marketing campaigns, including SEO/SEM, email marketing, social media, and display advertising.
• Develop, manage, and optimize PPC campaigns (e.g., Google Ads, Bing Ads, social media ads).
• Create engaging content for websites, blogs, and social media platforms.
• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Identify trends and insights and optimize spend and performance based on data.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Utilize strong analytical ability to evaluate customer experience across multiple channels and touchpoints.
• Conduct market research and analyze competitors and digital trends.
• Stay up-to-date with the latest digital marketing best practices, tools, and technologies.

Qualifications:

• Bachelor's degree in Marketing, Communications, Digital Media, or related field.
• 2–4 years of proven experience in a digital marketing or related role.