The Digital Designer & Category Specialist will support Laundry, Fabric Enhancers (FE), Dish Care, and Air Care categories by delivering high-quality POSM, digital materials, 3D pack renders, promotional assets, and planograms. The role requires strong design skills, accuracy, and the ability to meet high-volume demands with on-time delivery aligned to P&G brand standards.

POSM (Point-of-Sale Materials) Development

• Develop digital POSM assets using brand Key Visuals and CBU inputs including
• Multispots, Mass Displays, Endcaps, Topshelves, etc.
• Produce specialized POSM for ASC claim submission.
• Resize POSM materials according to FFU structures (e.g., 2x2 → 1.5x1.5, endcaps,

posters, arcs).

• Create small-format POSM elements such as wobblers, shelf strips, and price cards.
• Deliver 17 initiatives per quarter with KPIs:

-100% timely submission

-100% accurate revision

-Quality approved by BM/MS&P

Online Material Development

• Relayout KV for digital channels such as Facebook and YouTube.
• Adapt KV into online assets and GIFs as required.
• Expected output: 9 online assets per quarter.

3D Pack Rendering

• Render high-quality 3D SKU images (4 per quarter).
• Ensure pack accuracy, realistic lighting, and brand consistency.

Promo Material Production

• Develop large-volume promotional materials including:

-Belly bands (10 per cycle)

-Promo stickers (26 per cycle)

-Custom promotional designs (15 per cycle)

• Support promo campaigns for 51 SKUs, equivalent to 76.5 hours/month.

Other Category Requests

• Address customer-specific adaptation requests (relayout of KV or resized structures).
• Expected output: 4–6 assets per quarter.

Category Management & Planogram Support

• Create and revise 80 planograms per quarter for multiple retail channels.
• Consolidate planograms for RPS/MQG use.
• Ensure accuracy, relevance, and brand compliance.

QBP & Business Support Materials

• Develop Business Review slides for QBP cycles.
• Create QBP invites, teasers, theme visuals, and logos.
• Support other business design needs as required.

Technical Skills

• Adobe Suite (Photoshop, Illustrator, InDesign)
• Strong digital adaptation and layout skills
• 3D rendering experience (KeyShot, Blender, etc.)
• Knowledge of print and digital asset standards

Category & Marketing Skills

• Experience designing POSM for FMCG
• Strong understanding of Laundry, FE, Dish, and Air Care categories
• Ability to interpret FFU structures and retail display formats
• Strong planogram creation and category management capability

Soft Skills

• High attention to detail
• Excellent communication skills
• Ability to manage large task volumes
• Strong time management and delivery discipline