Job Summary:

Responsible for the Digital Marketing, Performance Marketing, Digital Commerce (i.e Tiktok shop), Optimo Retail Media and development of a holistic Media planning from Digital and select above-the-line media and have a solid understanding of the enabling technologies to drive performance. She will lead Content, Social Media & Affiliate marketing programs as well.

This role focuses on:

• Creation of a strong and consistent media strategy across all media touchpoints (Digital, OOH, radio, etc), delivering online business objectives within allocated budget, considering market trends and consumers insights.

• Collaborating internally and with agency teams to ensure effective and efficient implementation of media strategies across touchpoints. Leverage insights, learnings, and modeling to determine the optimal channel mix and messaging to bolster campaigns and business outcomes.

• Overseeing media budgets, meticulously evaluating investments for ROI and refining strategies accordingly.

Please refer to job description.