As an LSM Manager, you'll be responsible of the following:

Local Marketing Strategy - Sales

• Develop and execute localized marketing plans that align with the brand’s national strategy and store-level goals.
• Identify opportunities for growth and increased foot traffic in each store's surrounding community.
• Plot marketing – strategy to increase sales in terms of average check and transaction count.

Community Engagement

• Build and maintain strong relationships with local businesses, schools, and organizations.
• Coordinate and participate in local events, sponsorships, and partnerships to promote brand visibility.
• Serve as the face of the brand at community events and store openings.

Store-Specific Campaign Execution

• Plan and implement promotional campaigns tailored to the needs of individual stores based on location, seasonality, and performance.
• Ensure proper in-store execution of marketing materials and promotions.
• Track campaign effectiveness and adjust strategies accordingly.

Collaboration with Store Teams

• Work closely with Operations Department to gather insights, understand customer behavior, and ensure alignment on marketing efforts.
• Provide marketing training and guidance to store teams to ensure consistent brand messaging.

Social Media & Digital Presence – Collaborate with Marketing Department

• Coordinate with the Marketing Deparment to localize digital content and highlight store-specific activities or events.
• Support store-level initiatives through geo-targeted social media campaigns, influencer partnerships, and user-generated content.

Market Research & Competitor check analysis

• Conduct regular audits of local competitors and stay updated on market trends.
• Identify local customer preferences and behaviors to guide marketing efforts.

Performance Tracking & Reporting to the Executive Committee

• Monitor key performance indicators (KPIs) for local campaigns including foot traffic, sales uplift, customer engagement, and ROI.
• Provide regular reports and insights to the marketing leadership team.

Budget Management

• Manage local marketing budgets effectively, ensuring maximum impact and adherence to financial guidelines.
• Source and coordinate vendors for marketing materials and events within budget.

Brand Compliance (Branch Level)

• Ensure all local marketing efforts maintain brand consistency and follow corporate marketing guidelines.
• Review and approve store-level marketing materials.
• Perform other duties and responsibilities assigned by the management.