CRM Lead - 5 yrs Experience

Dempsey Resource Management Inc.

HK$7.9-9.2K[月薪]
现场办公 - 奎松市5 - 10 年經驗本科全職
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職位描述

福利待遇

  • 員工表彰與獎勵

    績效獎金

  • 法定福利

    13薪, 員工貸款, Pag-Ibig 基金, 帶薪假, 菲爾健康, SSS/GSIS

  • 休假和請假

    育兒假, 病假, 休假

Requirements

  • 5+ years of experience in CRM, retention, or lifecycle marketing, preferably in gaming, e-commerce, or fintech
  • Proven hands-on experience running high-volume SMS campaigns and A/B tests
  • Deep knowledge of segmentation, player lifecycle triggers, and retention journeys
  • Experience working with telco dashboards, SMS platforms, or CRM tools
  • Familiarity with omnichannel approaches: SMS + Viber + email or push
  • Detail-oriented, proactive, and comfortable with performance reporting

Key Responsibilities

  • SMS Strategy & Calendar – Plan, build, and maintain a weekly and monthly SMS campaign calendar aligned with casino and sportsbook promotions
  • Campaign Setup & Execution – Launch scheduled and trigger-based SMS campaigns (e.g. bonus reminders, churn reactivation, inactivity nudges)
  • Segmentation & Targeting – Use behavior, transaction data, and player cohorts (e.g. VIPs, new depositors, high churn risk) to drive tailored messaging
  • Copy Development – Collaborate with Creatives and Product teams to develop high-converting, brand-aligned SMS copy
  • Performance Monitoring – Track delivery, CTR, opt-outs, conversion lift, and campaign costs using internal dashboards or telco tools
  • Tech & Vendor Coordination – Work with SMS gateway or telco partners to manage throughput, API triggers, and escalation protocols
  • Compliance & (text incomplete — please provide the continuation so I can finish this section properly)

Salary Package (Lead)

  • Up to ₱70,000.00


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Dempsey Resource Management Inc.

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工作地址

Sacred Heart. Sacred Heart, Diliman, Quezon City, Metro Manila, Philippines

發布於 29 October 2025

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