Responsibilities

• Paid Media Management – Optimize and scale advertising campaigns across Meta, Google, TikTok, and Programmatic DSPs. Increase ad spend while maintaining profitable CAC by focusing on high-performing campaigns and cutting underperformers.
• Creative Testing & Optimization – Conduct weekly A/B tests on creatives, refining headlines, CTAs, and offer positioning. Align ad creatives with trending topics and sports events to boost engagement and conversions.
• Affiliate & Traffic Growth – Expand affiliate networks (CPA, revenue share) and onboard new media buyers and traffic sources. Optimize tracking to monitor source efficiency and diversify traffic streams.
• Retargeting & Reactivation – Run aggressive remarketing campaigns using push notifications, SMS, and other placements to bring back inactive users. Leverage lookalike audiences and high- value user segments for reactivation.
• Data-Driven Budget Scaling – Allocate marketing budget based on real-time performance data. Conduct weekly spend vs. DAU efficiency audits to ensure sustainable growth. Maintain a target ROAS while scaling acquisition efforts.

Requirements

• 5+ years of experience in performance marketing, digital advertising, or user acquisition.
• Expertise in paid media buying across Meta, Google, TikTok, and Programmatic DSPs.
• Strong background in A/B testing, conversion rate optimization, and ad creative performance analysis.
• Experience in affiliate marketing, CPA networks, and traffic partnerships.
• Proven ability to scale ad budgets efficiently while maintaining profitability.
• Proficiency in tracking and analytics tools (Google Analytics, UTM tracking, MMPs, Meta Ads Manager).
• Experience in the sportsbook or sports betting industry is a plus.
• Highly analytical, data-driven, and results-focused with a deep understanding of DAU growth strategies.