Key Responsibilities

• Plan, launch, and manage lead generation campaigns across platforms such as Meta (Facebook & Instagram), Google Ads, LinkedIn, and other relevant channel
• Optimize campaigns based on cost per lead (CPL), conversion rates, lead quality, and funnel performance
• Set up and manage lead forms, landing page funnels, and retargeting campaigns
• Conduct A/B testing on audiences, creatives, copy, and offers to improve performance
• Monitor daily ad performance and adjust budgets and strategies as needed
• Collaborate with copywriters, designers, and marketing teams to align messaging and creatives
• Analyze performance data and provide regular reports with insights and recommendations
• Ensure accurate tracking and measurement (pixels, events, conversions)

Qualifications

• Must have 3–5 years of proven media buying experience focused on Meta Ads (Facebook & Instagram).
• Should be proficient in designing ad creatives using Canva or similar design tools.
• Basic knowledge of video editing is preferred. While not mandatory, the candidate should understand the fundamentals and workflow.
• Must have strong knowledge of Direct Response Marketing Funnels, including landing pages, VSLs (Video Sales Letters), copywriting, and customer journey/flow. Experience beyond simply running lead form ads is required.
• Should be able to provide proven examples or case studies of successful campaigns from previous clients to demonstrate understanding of funnel-based marketing.
• Must have the ability to develop and test creative ad concepts, as Meta currently prioritizes strong and engaging creatives for performance.
• Must have 2–3 years of experience running campaigns in international markets, specifically the US, Canada, or Australia.

Nice to Have

• Experience with LinkedIn Ads for B2B lead generation
• Familiarity with CRM systems and lead qualification workflows
• Experience managing monthly advertising budgets