Job Description:

• Research and analyze market conditions 
• Identify key competitor and consumer trends 
• Articulate market requirements and opportunities 
• Identify opportunities for product innovation and product enhancements 
• Work with engineering (D&D) regarding product development 
• Define the long term strategy of the product and create product road map 
• Develop pricing strategies 
• Determine & Develop product specifications & packaging requirements 
• Ensure product availability to support forecasts and sales targets 
• Oversee product development 
• Manage and communicate with cross functional teams 
• Prepare product documentation in all steps involved 
• Negotiate with suppliers  
• Develop product marketing plan and launch/event campaigns to generate product awareness and demand 
• Ensure proper and timely execution of abovementioned campaigns 
• Liaise with advertising and communications manager to promote product
• Support sales and marketing with the necessary product knowledge and technical expertise 
• Conduct product presentations to relevant audience 
• Develop sales tools and sales training material 
• Provide inputs & support for marketing collateral development 
• Supply sales with latest research and marketing information 
• Implement marketing plan in conjunction with all departments 
• track and evaluate effectiveness of campaigns by accomplishing post-campaign reports 
• Achievement of market share targets for his/her brand(s) and its variants 
• Achievement of brand topline targets (volume and value)  
• Ensure effective planning and utilization of A&P budget 
• Manage brand and product P&L to achieve profitability targets set by Management 
• Manage product-related support, feedback and inquiries from users through different channels like Condura website & FB page 
• Regularly coordinate with sales & trade marketing to track customer and end-user feedback 
• Use market feedback to inform product refinements and ongoing development
• Formulate and recommend action steps to address activities detected in the market 
• Monitor product inventory 

Experience: 

Four (4) year college degree required, experience in Marketing, Business, or Communications

Has at least one (1) product/marketing experience and product launches. 

Has at least experience on handling Room Air-Conditioning (RAC)

Please refer to job description.