Position: PR Specialist

Company: Hiessence

Overview:

• Responsible for building and maintaining Hiessence’s positive brand image through strategic communications, influencer partnerships, and public relations campaigns.
• Combines traditional PR with digital creator engagement to maximize brand visibility, strengthen brand messaging, and support marketing initiatives.

Key Responsibilities:

• Develop and implement public relations strategies aligned with Hiessence’s marketing and branding goals.
• Build and maintain strong relationships with media outlets, influencers, bloggers, and creators.
• Collaborate with TikTok and Meta creators to expand brand presence on social media platforms.
• Scout, engage, and manage Shopee and TikTok affiliates to drive sales and brand visibility.
• Draft, edit, and distribute press releases, media kits, and other PR materials.
• Organize and coordinate media events, product launches, and brand activations.
• Work closely with the Marketing team on integrated campaigns to increase brand visibility, lead generation, and engagement.
• Monitor press coverage, influencer trends, and competitor activities to identify PR opportunities.
• Track and report on the performance of PR, influencer, and affiliate initiatives.
• Ensure consistent and compelling brand messaging across all PR and digital communication channels.

Qualifications:

• Bachelor’s Degree in Communications, Marketing, Public Relations, Journalism, or a related field.
• 2–5 years of experience in public relations, preferably in lifestyle, wellness, fragrance, or consumer goods industries.
• Strong network with media, press, and influencer communities is a plus.
• Excellent communication, writing, and storytelling skills.
• Proven ability to manage PR campaigns from concept to execution.
• Strong organizational skills with the ability to manage multiple projects under tight deadlines.
• Creative, resourceful, and proactive in identifying opportunities for positive brand exposure.