Recruitment Marketing Specialist – Referral Programs

100% WFH | Day Shift

Our client is a networking and community focused referral web app. As they scale their digital presence, they are hiring a Recruitment Marketer who will build, guide, and activate a strong referring community; ensuring consistent growth in referral pipelines and quality across targeted skillsets and talent markets.

KEY RESPONSIBILITIES

1. LinkedIn Growth & Optimization

• Grow multiple LinkedIn company pages via targeted audience expansion.

• Optimize page structure, visuals and awareness for maximum visibility.

• Track and improve follower growth, engagement, and inbound conversions.

2. Referrer Community Growth & Activation

• Grow the number of active referrers across targeted talent markets.

• Engage and support referrers through continuous communication.

• Reactivate dormant referrers through targeted outreach and incentives.

• Ensure referrers understand how to submit high-quality, relevant candidates.

• Maintain responsiveness and communication within LinkedIn messaging.

3. Build Niche Skill Communities

• Segment referrers by skill category (IT, finance, CX, sales, creatives, etc.).

• Build mini-communities for each core skillset and manage ongoing engagement.

• Grow each community with niche subject-matter referrers and connectors.

• Facilitate peer networking within each skillset for increased referral activity.

• Track referral trends by skill category to forecast talent supply needs.

4. Content Creation & Community Engagement

• Create high-engagement LinkedIn posts that resonate with each talent niche.

• Repurpose insights, role updates, and success stories into social content.

• Publish urgent roles, referral bonuses, and engagement prompts.

• Monitor and respond to comments, posts, and conversations.

• Develop educational content to help referrers identify better candidates.

5. Referral Pipeline Development

• Identify high-potential referrers and talent connectors on LinkedIn.

• Build segmented lists for targeted outreach per skill category.

• Engage with referrers to encourage consistent weekly submissions.

• Maintain strong relationships with top-performing referrers.

• Provide guidance and clarity on talent profiles needed per role.

6. VIP Management

• Segment referrers by activity level, skill expertise, and performance.

• Build and maintain VIP lists for each core talent market.

• Deliver customized messaging to top contributors to increase output.

• Map the referrer network to ensure coverage across all key industries.

REQUIRED SKILLS & EXPERIENCE

• Hands-on experience in recruitment marketing and talent sourcing.

• Strong background in LinkedIn growth, engagement, and lead generation.

• Ability to build segmented talent/referrer pipelines.

• Proven experience managing an online community or professional network.

• Strong content creation skills for LinkedIn (short-form and insight-based).

• Excellent written communication and message management skills.

• Experience in HR, recruitment, outsourcing, staffing, or similar industries.

• Highly organized, proactive, and able to manage high-volume messaging.

• Comfortable working independently, tracking KPIs, and refining strategy.