A Sales Representative's job is to sell a company's products or services by identifying and contacting potential customers, presenting solutions, and closing sales. Key duties include generating leads, conducting product demonstrations, negotiating terms, preparing sales documents, managing customer relationships, and achieving sales targets. Essential skills for success are strong communication, negotiation, relationship management, product knowledge, and the ability to work independently in a target-driven environment. 

Key Responsibilities

• Lead Generation: Finding and qualifying new prospects through methods like cold-calling, referrals, and networking. 
• Sales Presentations: Presenting products or services, often with demonstrations, to prospective customers. 
• Relationship Building: Fostering strong relationships with clients to ensure customer satisfaction and identify new sales opportunities. 
• Negotiation: Discussing and agreeing on pricing and contract terms with clients. 
• Sales Documentation: Preparing and coordinating sales proposals, contracts, and other required paperwork. 
• Customer Service: Answering customer inquiries, providing information on products and promotions, and offering after-sales support. 
• Sales Target Achievement: Meeting and exceeding sales quotas and targets set by the company. 
• Product Knowledge: Maintaining in-depth knowledge of the company's offerings and industry trends. 

Essential Skills

• Communication: Clear and effective verbal and written communication, active listening, and persuasive speaking. 
• Negotiation: The ability to effectively negotiate prices and terms to achieve mutual agreements. 
• Relationship Management: Skills in building rapport and trust with customers and maintaining positive long-term relationships. 
• Product Knowledge: A thorough understanding of the products or services being sold. 
• Presentation Skills: The capability to create and deliver compelling presentations tailored to different audiences. 
• Time Management & Organization: Prioritizing tasks effectively and managing a sales pipeline or diary. 
• Persuasion: The ability to influence buying decisions by framing solutions and highlighting value.