Key Responsibilities

1. Content Strategy & Ideation (Primary Role)

Generate 8–12 high-quality content ideas per week

Write:

Hooks which stop scrolling

Short-form video scripts (Reels)

Content angles

Focus areas:

Client stories (wins, mistakes avoided)

Risk awareness

Contrarian viewpoints

Reuse and repurpose existing story to multiple contents

Content must be:

Specific (not generic)

Designed to generate enquiries

2. Content Direction

Provide instructions for:

How to shoot videos

Visual direction

Editing style

Work with VA (if applicable) or execute basic posting

3. Performance Feedback

Review content performance (views, saves, engagement)

Suggest improvements weekly

Identify what’s working vs not

4. Admin & Operations Support (Secondary Role)

Organise customer/client data (Zoho CRM)

Monitor emails and flag important items

Assist with:

Basic property/suburb research

Run reports for clients

What We Are Looking For

You are someone who:

Thinks like a marketer + operator

Can balance creativity and structure

Is proactive (doesn’t wait for instructions)

Can handle both thinking + execution tasks

Must-Have Skills

Strong content ideation (Reels/short-form / graphics / carousels)

Video editing skills

Hook & storytelling ability

Organised and detail-oriented

Good communication

Ability to work independently

Experience using AI tools to accelerate content creation and research

Skilled in turning AI-generated drafts into high-quality, human, and conversion-focused content

We value original thinking. AI can be used as a tool, but generic or copy-paste outputs will not be accepted.

Nice to Have

Experience in:

Real estate / property content in Australia

Personal branding

Familiarity with:

CRM tools - Zoho

Google Sheets / Notion