Megabet Corp. Social Media Manager

Social Media Manager

Megabet Corp.

HK$5.6-11.2K[月薪]

现场办公 - 帕拉納克市3 - 5 年經驗本科全職

福利待遇

津貼
醫療報銷
員工表彰與獎勵
績效獎金, 周年禮物, 年度考核, 節日禮物, 獎勵機制
法定福利
13薪, Pag-Ibig 基金, 帶薪假, 菲爾健康, SSS/GSIS
其他
企業社交活動
休假和請假
喪假, 病假, 女性特殊假, 休假, 婚假

簡介

Content Creation and Strategy Development
Develop and execute a comprehensive social media strategy tailored to the online casino brand, ensuring alignment with business goals.
Create engaging, creative, and shareable content for various platforms (Facebook, Instagram, Twitter, TikTok, YouTube, etc.).
Write and design posts, infographics, and videos to promote new games, promotions, or events.
Maintain a consistent voice, tone, and messaging across all platforms that aligns with the brand's identity.
Community Management and Engagement
Manage and respond to customer inquiries, feedback, and comments on all social media platforms, ensuring prompt and professional communication.
Monitor discussions on social platforms and foster positive interactions with the online community.
Engage with followers by initiating conversations, polls, contests, and challenges to build brand loyalty and grow the community.
Social Media Advertising and Campaigns
Plan and implement paid social media campaigns (e.g., Facebook Ads, Instagram Ads, Google Ads, etc.) to drive traffic, sign-ups, and engagement.
Monitor, optimize, and report on the performance of paid campaigns.
Create targeted promotions and ads for new users, VIP players, or seasonal campaigns.
Analytics and Reporting
Track and analyze social media metrics (e.g., engagement rates, click-through rates, conversion rates) to assess the performance of posts and campaigns.
Provide monthly performance reports with actionable insights and recommendations for strategy improvement.
Use tools such as Google Analytics, Hootsuite, or Sprout Social to monitor and evaluate campaign performance.
Brand Monitoring and Trend Analysis
Keep up with industry trends, competitors, and the latest social media developments to ensure the brand stays relevant.
Track trends in the online gaming and casino industry, and apply them to content creation and marketing strategies.
Conduct research on audience interests, behavior, and demographics to tailor content.
Collaborations and Influencer Partnerships
Develop partnerships with influencers, affiliates, and brand ambassadors to enhance brand awareness.
Manage influencer relationships and collaborate on creating co-branded content and promotions.
Monitor and report on influencer campaigns' success and ROI.
Regulatory Compliance
Ensure all social media content and campaigns adhere to legal and regulatory guidelines in the online gambling and casino industry.
Stay updated on changes to advertising rules and policies in various regions or countries, ensuring compliance at all times.
Event Promotion
Promote live events, tournaments, and exclusive bonuses or offers on social media channels.
Create excitement and anticipation for new game launches, VIP events, or special giveaways.
Collaboration with Other Teams
Work closely with marketing, design, and customer service teams to align social media strategies with broader marketing efforts.
Collaborate with the creative team to ensure high-quality, on-brand content.

職位要求

Proven experience as a Social Media Manager or similar role in the online gaming or entertainment industry.
Strong understanding of social media platforms, trends, and best practices.
Excellent communication skills (both written and verbal).
Ability to create compelling and engaging content.
Proficiency with social media management tools (e.g., Hootsuite, Buffer, etc.).
Knowledge of online casino games and the gaming industry.
Creative and strategic thinking.
Strong analytical skills and experience with social media analytics tools.
Familiarity with digital advertising platforms (Facebook Ads, Google Ads, etc.).