The online seller is a true e-commerce expert. The main objective is to increase sales within the company. To achieve this, they actively support consumers throughout the buying process. This involves:

• Providing detailed product information even remotely.
• Simplifying the payment process and guaranteeing a simple and relatively fast delivery.

However, the role is not limited to attracting the interest of a large number of visitors in order to convert them into buyers.

The aim goes well beyond that: the online seller strives to retain customers by offering a pleasant shopping experience through proactive presence and support methods. By listening to the opinions of consumers, they also analyze feedback regarding prices, the perception of product quality, and traffic on each page of the site.