Trade Marketing Execution

• Coordinate and implement trade marketing initiatives, including in-store promotions, point-of-sale (POS) materials, displays, and merchandising activities.
• Ensure the consistent execution of brand standards across retail and wholesale channels.
• Work closely with sales teams to align trade activities with overall sales targets and objectives.

Area Strategy Development

• Assist in developing trade marketing strategies tailored to the local market and consumer preferences.
• Identify key retail locations and high-potential channels for promoting brand visibility and product awareness.
• Collaborate with the Trade Marketing Manager to adjust strategies based on market feedback and performance.

Promotions & Campaigns

• Execute promotional campaigns, retailer incentives, and product launches to drive engagement at the point of sale.
• Monitor and track the performance of promotional activities and campaigns to ensure they meet target objectives.
• Gather feedback from retailers and distributors to continuously improve campaign effectiveness.

Sales and Retailer Support

• Build and maintain strong relationships with retail partners, distributors, and key stakeholders to maximize campaign success.
• Train and support retail staff on merchandising guidelines, promotional displays, and brand messaging.
• Provide field support to address any issues and ensure smooth implementation of trade marketing activities.

Market Analysis & Insights

• Conduct regular market visits to assess retail conditions, gather customer insights, and observe competitor activities.
• Analyze market data and sales reports to identify trends and adjust trade marketing activities accordingly.
• Provide actionable feedback to the Trade Marketing Manager on local market conditions and campaign effectiveness.

Reporting & Performance Tracking

• Prepare and submit regular reports on trade marketing performance, including sales uplift, promotional ROI, and campaign success metrics.
• Track inventory levels for POS materials and promotional items, ensuring they are available and replenished as needed.
• Present insights on the success of trade marketing initiatives to support strategic decision-making.

• Bachelor's degree in Marketing, Business, or a related field.
• 2-4 years of experience in trade marketing, sales, or retail marketing, preferably in a consumer goods or retail environment.